Research on Persuasive Technology for Health and Environment
Persuasive Technology harnesses the effectiveness of technology as a tool for persuasion, with the ultimate goal of engaging in communication to positively influence people's health attitudes and behaviors. At the Media UX Lab, we conduct research in media technology and design, utilizing the concept of persuasive technology to address societal issues such as environmental pollution, infectious diseases, and crises, aiming to solve health and environmental problems.
Research Paradigm for Solving Social Issues
Over the past decade, the MediaUX Lab has undertaken diverse projects, aiming to establish a research paradigm for addressing social issues. This paradigm encompasses research execution, outcome sharing, outcome dissemination, and practical activism. We endeavor to contribute to practical activities aimed at solving health and environmental issues in Korean society through scientific research. The MediaUX Lab pursues societal interest and exploration in solving health and environmental issues using interactive media, while fostering interdisciplinary research culture and striving to establish integrated research methodologies and theories.
Government-Funded Research Projects
In 2012, we were selected for the Social Science Research Project (SSK) by the Korea Research Foundation, successfully completing collaborative research projects over the past decade. Additionally, we have conducted educational research projects through the ICT Policy Research Center, as well as the 3rd and 4th phase BK21 Education Research Project. In 2022, we were selected for the Ministry of Education's Humanities and Social Sciences Research Institute Support Program. As part of this program, we are conducting collaborative research projects for six years until 2028, with a focus on the Health and New Media Research Center.
Here are the details of our research projects funded by various institutions:
◆ Social Science Korea Project (Korea Research Foundation) 2012-2022
Health and New Media Research Center
Research funding: 38.2 billion won (10 years)
◆ Telecommunications Policy Research Center Project(Ministry of Information and Communication) 2015-2016
ICT Policy Research Center
Research funding: 6.1 billion won (2 years)
◆ 3rd phase BK21Plus Program (Ministry of Education) 2013-2020
Interaction Design Team
Research funding: 17 billion won (7 years)
◆ 4th phase BK21 Program (Ministry of Education) 2020-2027
Digital Content Education Research Team
Research funding: 27 billion won (7 years)
◆ Humanities and Social Sciences Research Institute Support Program(Korea Research Foundation) 2022-2028
Health and New Media Research Center
Research funding: 19.5 billion won (6 years)
Lab Director Dr. Ghee-Young Noh
Professor Ghee-Young Noh, the Director of MXLab, is renowned for his research in communication technology and interaction design aimed at addressing health and environmental issues. He was honored with the Academic Award from the Korean Broadcasting Society and several of his books have been selected as outstanding academic publications by the Ministry of Culture. Over the past 20 years, he has led over 30 research projects and authored more than 140 papers in prestigious journals such as Information, Communication & Society, Computers in Human Behavior, and Health Communication. Additionally, he has penned 11 academic books including "Health and Communication".
Since 2017, he has served as the founding editor-in-chief of the international acdemic journal, Health and New Media Research, contributing to the establishment of an international academic network in health and environmental communication. Acknowledged for his contributions, he received the Presidential Commendation in the field of information and communication. Furthermore, since 2017, he has held the esteemed position of a distinguished professor at Hallym University, actively engaging in research endeavors.