흡연 정보행동 서베이연구 (2014)

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Smokers must be educated about the risks and health risks associated with smoking. Recently researchers have started studying the channels through which individuals seek or avoid health information. It is important to understand these processes, as this can help risk reduction and health promotion practitioners design appropriate intervention programs and deliver critical information about the risk factors of a given health issue. This study attempts to further extend this theory by taking into account the role of autonomous motivations used to stimulate health information–seeking behavior. Autonomous motivations, a core concept of self-determination theory are a critical variable in sustaining long-term behavioral changes, such as smoking cessation. Exploring the role of autonomous motivation in health information–seeking process will provide valuable insights that can be used to convince individuals to develop and sustain health information–seeking 

[Research Design]
The data used in this study were part of a larger study that investigated perceptions and behaviors of Koreans in terms of their knowledge and attitudes toward health-related communication. The data were collected from an online survey panel owned by a research firm in South Korea. The people listed on the panel were invited by e-mail to participate in this study. A small incentive was provided for participation. The invitation e-mail was sent to 9,849 people, and 2,833 respondents initially expressed their desire to participate in this survey. Through the use of stratified quota sampling procedures, 1,316 subjects were randomly selected from among the 2,833 respondents. Thus, sampling bias was minimized. The response rate among participants was 46.5% and was defined as the ratio of the number of people who completed the questionnaire to the number of participants who viewed the questionnaire. 

[Method]  
When these participants activated the link on their view screen, they were connected to the website through which the online survey was conducted. Before beginning the survey, respondents were asked to read and follow the instructions on the webpage. These instructions were used to inform the participants that they were participating in a research project associated with the development of health communication. When they agreed to participate in this research study, they were directed to answer questions that tested their knowledge of health-related information. When they finished answering the questions, they were debriefed. Of the 1,316 respondents, 428 respondents had personal experience smoking, and analyses were conducted on these 428 respondents. The response rate of these panel members was low, but their education and income levels were higher than average. Thus, these online results cannot be generalized. But the results allowed for the testing of theoretical linkages found within RISP (Kahlor, 2010). As this study is intended to lay the groundwork for future studies, the findings may provide a framework for applying RISP to specific populations of interest to understand their information-seeking behavior. 

[Publication]

Noh, G. Y., Lee, S. Y., & Choi, J. (2016). Exploring factors influencing smokers’ information seeking for smoking cessation. Journal of Health Communication, 21(8), 845-854. 


Lee, S. Y., Choi, J., & Noh, G. Y. (2016). Factors influencing health-related internet activities and their outcomes. Journal of Health Communication, 21(11), 1179-1186.



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