식품안전 서베이연구 (2017)

본문

Attribution of responsibility to the government was a key mediator between INS or social media and behavioral intentions. Thus, journalists should accurately and sufficiently reveal the causes of and solutions to food safety problems. Also, this study showed that the indirect effect of social media on behavioral intentions was stronger than that of INS. Health communication practitioners and policymakers should pay more attention to the influence of social media when they want to change public perceptions and increase perceived risks to prevent risky behaviors. This approach applies to all public health problems, not only those regarding food safety. Indeed, public health officials and agencies usually have SNS accounts, with which they might directly and actively communicate with the public when food safety is at risk and from which they might launch various public health campaigns. 


 샘플링 및 방법론


Online Survey(Mediation analysis and path coefficients)


Data for this study were derived from a nationwide online panel survey conducted by a Korean public opinion research firm in October of 2017. The population comprised Korean residents aged 19 years or older (about 1,160,000 potential participants). Quota sampling methods were used with respect to gender, age, and region of residence. Emails were sent to 11,140 individuals randomly selected from the quotas. Altogether, 2,114 individuals completed and submitted the questionnaire (about 19%), and, after excluding incomplete or unreliable responses, 1,000 cases were included in the analysis (47%). The final sample was about a 9% response rate.


 연구성과


Kim, H., Jang, S. M., & Noh, G. Y. (2019). Is it good to blame the government for food safety concerns? Attributions of responsibility, new media uses, risk perceptions, and behavioral intentions in South Korea. Journal of Food Safety, 39(1), e12570.



  • 게시물이 없습니다.