Cho, J., & Noh, G. Y. (2017). Roles of Health-Oriented Personal Factors in Influencing Koreans’ Perceptions about Telemedicine: Exploration of Regional Differences. Asia Pacific Journal of Information Systems, 27(3), 176-190.

ABSTRACT

This study aimed to investigate the roles of three health-oriented personal factors―health technology innovativeꠓness (HTI), health consciousness (HC), and health information orientation (HIO)―in determining Koreans’ percepꠓtions about telemedicine. Based on an extended version of the technology acceptance model (TAM), two percepꠓtual components―perceived usefulness (PU) and perceived ease of use (PEOU)―of telemedicine were considered for this investigation. Data from 699 usable surveys were analyzed using path analysis. The results from the path analysis indicated that while HTI and HC had no or limited effects on the PU and PEOU of telemedicine, the effects of HIO on those two perceptual components of telemedicine were statistically significant. Moreover, the results from the path analysis showed that there were significant regional differences in the effects of HTI and HC on the PU and PEOU of telemedicine. In general, these effects were greater among the metropolitan residents than they were among the rural residents.